So you researched SHOPIFY, but Did you know that 99% of all Shopify business models fail in their first year. Why this happens and How you can avoid these mistakes.
That’s why in this article—We are going to be talking about mistakes to avoid. so you can join the 1% of people who actually make it through to a successful Shopify store
1. N-Word (Niche)
We are going to talk about the N-word. The dreaded word that you’ve probably all heard a million times before, which is, of course, NICHE. The niche topic is one that is incredibly important for Shopify and e-commerce as a whole. However, I believe many individuals enter Shopify, Amazon, or some other e-commerce. Believing they can set a fidgets spinner or even a bit of cat jewelry. A thousand other men and women are most likely attempting to market or do the same thing.
So the market word we will need to chat about markets. We must speak about more significant than those sub-niches of these markets. So what is very significant and lots of people overlook is that you can not simply go out and attempt to sell the same thing a thousand other people are selling. This was the same thing that occurred with fidget spinners on Amazon.
The individuals who caught it early and the individuals who recognized the trend premature made a lot of money. Along with the smart folks of these first-movers were those that had been smart enough to know when to escape that trend. Since they watched thousands of different individuals actually joining in and beginning to sell the very same products.
Because if there are goods which are so rewarding and so exceptionally trending. And they look like these low-hanging fruit; then you will find these kinds of individuals out there, particularly when it is a minimal cost to enter fidgets spinners virtually nothing to create. It generated this surplus of a ring the excess of supply. Which, clearly, the requirement wasn’t able to maintain.
so let’s talk about what a sub-niche is and what this actually means for us. so we’re gonna look at some quick examples of exactly what I mean by this because I think it’s so important to look at examples rather than just talking about high-level stuff, so the first thing we’re gonna look at is a
So what is a dog collar? Obviously, you probably should know that, but a big mistake that I see many people make is thinking. “hey, many people have dogs, many people probably want a dog collar. so I’m just going to do any generic dog collar and call it a day.” That is the biggest mistake people make.
So one little trick that I like to use to down a little bit deeper is you never want to sell just a generic product people are not going to Shopify stores. People are not clicking on Facebook ads for generic products. No one or most people are not buying toilet paper from a Facebook ad.
That’s why what I like to do is instead of just typing dog collar. I’m already expressed like a lot of big search type sites have what’s called autofill. so I can go dog collar space and then type the letter A. And now it’s gonna give you multiple related keywords.
For example- An army dog collar is a lot more prone to really convert to purchase on a Facebook ad. Suppose someone is looking especially for a dog collar army and using Facebook. It is simple to target individuals interested in the army navy airforce, any frequent camouflage provider, general army characters, or something like that. So we are not talking about Facebook advertising. However, it is only crucial to understand that you don’t ever wish to market any generically.
If we type in B, we see dog collar bandana, buckle, dog collar Christmas. So these are a lot more interesting. They have many different things like Christmas designs like this or dog harness lift support, or different leashes. That will sell infinitely better than if you’re trying to sell a generic dog collar to people on Facebook ads.
We’re going to do jewelry, actually, those two things. We see in the jewelry niche that many more people earn thousands of dollars per day. But it’s challenging actually to target people using Facebook advertising. And it’s so important to think about how you’re going to target people. Before you create a brand or store, Always invest the time and use your time to think. How you are going to target people.
Instead of selling earrings, we would do here is we type earring space A. So now we see some earrings animal earrings, which would be much better. So you are targeting people who like animals and jewelry, Like ladybug earrings. People who like ladybugs and have an anniversary within 30 days and like animals would prefer your Store.
That’s why I call sub-niche area to actually target people, which converts a much higher percentage than you’re gonna be able to convert that person into a sale. Than just showing them a generic dog collar or a generic piece of jewelry, they would rarely buy from a Facebook ad.
2. Shopify is a real Business-
Let’s move into number two. So I want to be really clear here this one will be a little bit more high level. Still, Shopify is a real business.
I think there’s an idea that many people have circulated with false rumors and all the other gurus out there, Shopify. All you have to do to achieve overnight success with Shopify is to add a product from Aliexpress into your Shopify store. Then magically, you’re gonna start making a ton of money overnight. That is not the case. Shopify is, like every other e-commerce or online internet business, requires work.
It requires testing, iteration, and a lot of probable failure upfront; you have to learn many new things like email marketing, add apps to your store, calculate ROI, and create successful Facebook ads and Instagram or Snapchat ads. You have to know to focus your time on from a marketing perspective, so I just wanted to eliminate this rumor.
A lot of the reason that I would say 99% of the people out there are failing. They’re not able to actually make a successful Shopify store; because they have this idea that within one day or like one week, they’re going from having absolutely no knowledge about Shopify to creating a successful e-commerce business like other successful e-commerce businesses out there. That are doing huge numbers every month are ones who’ve been around, and they’ve actually been testing. They’ve figured out what works from a marketing perspective. Tested probably hundreds or thousands of different products. They’ve iterated their store. They’ve seen what works & what doesn’t, and they expect that just like any business.
It requires time and effort and a little bit of money in Shopify’s case and with drop shipping a lot less than most other businesses but still some money upfront to actually create something that works. So I wanted to go really deep into this and repeatedly say to people; that you will not achieve overnight success. You’re not going to become an overnight drop shipping Shopify millionaire by adding a few products from Aliexpress into your Shopify site. With the most basic Shopify, start right, so it takes time and effort.
You need to construct an email list, a relationship with your clients; you need to retarget your clients and allow them to repeat clients. Because anybody who knows anything about the company understands, it is infinitely simpler and less costly to find a present customer to buy from you than to receive a new client.
So once you get people into your ecosystem right, we’re offering them free percent or coupons and the end of the year sales. We’re telling them about our new exciting offers if we have like a store related to Cordys or dogs right. We know that people who are buying from a corgi dog store have it for you. Probably love that core, you probably think it’s the cutest thing in the
world, and so should you come out a brand new pair of fluffy Corgi socks plus they already purchased a fluffy Corgi t-shirt from you. That individual has a higher likelihood of actually converting and turning into a repeat client; than would a totally new person that has never heard of your store or brand or buying from you previously.
And so there’s a steep learning curve to any internet business, but that’s why there are people who’ve created Shopify courses teaching you everything. Hopefully, you like the content that they released for free on YouTube, but always remember, guys, Shopify is a real business. You can’t expect to make it work overnight or within a week. It takes time to understand what’s working and what doesn’t. Test different products to test different marketing campaigns to split your marketing campaigns.
Maybe you’ll realize that 24 to 35-year-old men convert 90 percent higher than 18 to 21-year-old women. And so then you take the 18 to 21-year-old women out of your marketing campaigns. You only target demographics that are working, but as I said, it takes time, money, and energy to realize what about your marketing campaign is working. Scale that, then realize what you’re actually just wasting money on and pause those campaigns and then once you start to get you to know in the groove.
You get one successful product that’s starting to work. You’re converting at a higher profit than it costs you to make those sales from a paid traffic perspective. And once you get a couple of those — all of a sudden, you have ten of those; then it’s really starting to work.
3. One & Done on Shopify-
same as we just talked about before in number two; many people are trying less than ten total products and ad sets after that, they give up.
So one of the biggest things that differentiate any successful entrepreneur is that you have to be consistent and willing to succeed.
Many people invest $100, $200, $500 on ads on receiving their store set up, possibly on some new programs they’re using on your store. Then they are likely to give up since they are not making it function. They do not realize that using Shopify or Amazon or using whatever, actually. It requires that one powerful product or service or anything you are selling to provide you the assurance to show you it is likely to show you it will operate. Then you can really begin to scale once you understand what is effective and what isn’t working.
I needed to mention in this same area is that there is a snowball effect with almost any e-commerce. Particularly when it’s as scalable as fall transport. one of the principal drawbacks between other companies is your inventory outright; you run out of stock, after which you can not meet your clients; if you’re receiving on a roll and people are actually beginning to take off. And you are beginning to have a lot of earnings, or perhaps you to get a successful relationship with an influencer. They get you all of a sudden 500 sales in a day. It disturbs out you.
But with dropshipping, one of the most beautiful parts is that you don’t actually hold the inventory theoretically and partner with the correct supplier. What you’re gonna realize is that they pretty much have an infinite stock if they’re a large manufacturer if they’re worth the time and money and you’ve done your due diligence with finding them, what you’re going to realize is if you do start to take off. Your products are just a trend, or you find the correct relationship with an influencer or a team of influencers, and all of a sudden, you’re getting thousands and thousands of orders.
What you’re going to realize is they’re not going to stick out, and so a lot of the moral of the story and the morale of number three guys is that many people give up right before they find that breakthrough product. Just right before they find that their breakthrough stride where they start to get in motion and start to realize ok, this is actually going to work.
What they have to do isn’t give up after having a hundred bucks on ads and stating exactly what it is simply not working for me nobody could do it can’t be achieved cuz I imported a product of aliExpress on my store that I put up in a day.
it’s a real business, it takes time, don’t give up with trying just ten products or even 50 products guys.
I tried many products on drop-shipping before realizing what was working, what was not working, and how to identify trending sub-niches. When I first started, I think that, like many people. I was looking at these products that were that I saw a lot of other people selling successfully. However, I did not understand that they had spent months or years building up email lists. Establishing social-media followings on Instagram on Facebook, on Pinterest.
Whenever they published a new productthey already had thousands of men and women in their ecosystem that had purchased from them were ready to purchase from them because they enjoy the quality.
So you don’t see a lot of the behind-the-scenes stuff for these already successful companies out there who’ve probably spent months or years actually building up these relationships and building up these audiences.
Therefore, along with the number three morale, is not to be a one-and-done on Shopify. It requires time, energy, and a lot of testing until you understand what’s really going to do the job.
4. The Golden Ratio-
Alright, guys, let’s see to number four, what I like to call the golden ratio. I think the golden ratio is only because I believe people get bogged down and spend time on matters that aren’t going to create the maximum outcome.
Suppose people use the Pareto principle directly, the 80/20 principle, which 20 percent of our actions will produce 80 percent of their results.
Let us break down the Most Important 3 ways that You’re going to spend some time in your own Shopify store along with your Shopify business—
20% creating the perfect store-
creating or selecting the best theme creating your store, optimizing your store for both desktop and mobile. Making sure that you have the correct apps that you’re capturing people’s emails correctly that you’re using apps like spin a wheel to incentivize people to give you their emails in exchange for coupons using apps like receipt full or converse you to make sure that you’re actually getting people to click on the emails that you’re sending them as weave seats and maybe potentially offering them discounts.
Here we are just talking only 20% of your time. I know that might seem like not that much to a lot of you guys, but creating your store can really ball people down, and they can spend all of their time on that, and if you spend all of your time on creating the perfect store then you’ll never actually get that your store out there and be able to find your customers.
So I’ve created stores in as little as a day, and I’ve had a lot of experience with Shopify & with Facebook Ads, and of course, I love selling things on the Internet. But I can create a store, get it completely fully live and functional. All the titles and descriptions and everything optimized with all the apps, within one day, and so that should be really only 20% of your time.
Don’t let yourself get bogged down where you’re spending weeks or months building the perfect store without actually testing anything because you’re gonna be really let down. You’re probably gonna feel pretty overwhelmed if you’ve put all this time, effort, and money into creating the perfect store, and when no one’s buying anything from you.
30% for product selection and iteration-
When you are picking products, you would like to ensure you’re placing a lot of thought into them. You’re selecting things that are trending on Google Trends and are sub-niche like we talked about before.
You don’t want to be selling dog collars, you want to be selling led dog collars for Christmas, or you want to be selling Corgi pink dog collars for women or something like that. So we’re not looking at general niches. We’re not selling dog collars as a whole. We’re selling sub niched items that people are much more likely to purchase from a Facebook ad. As always, people do not purchase consumables right the everyday type of thing. People are not buying Colgate toothpaste or toilet paper off of a Facebook ad.
51% for Marketing-
So 51 percent, and yes, I know this does not add as much as a hundred percent, so please do not tell me in the remarks. Hence, 51 percent more than half your time however for certain ought to be spent on advertising, so for a lot of people, there is a fairly steep learning curve for learning Facebook ads, learning autoresponders like MailChimp, and learning how to create an email list and how to effectively promote this email list which you are not annoying men and women. However, you are offering worth, and you are really generating downstream income with that email list.
What many beginners don’t understand is that the people who are really becoming wealthy and making a lot of money off of e-commerce are not making that money upfront. Often, they go into the black they actually lose money at the beginning of their store. Giving away a lot of products for free, getting people into their email lists testing. All these different products are right to spend a lot of money trying to scale ads quickly to immediately get the most data.
They get all the information about what ads are working and what demographics work, whether it’s males or females, what cities and states.
Write all this information about ads. They get it quickly, and then they scale the ones that are working quickly and remove the ones that are not working quickly, but in doing that, they are investing money upfront.
5. Prioritization for Shopify –
Thus prioritization has what related to entrepreneurship. It does not need to be with Shopify or Amazon or anything you are selling online from. Here we’ll use that as the first step thing, which we are going to walk right here to highlight several things, so exactly what I mean by prioritization and a lot of individuals fail at Shopify.
People will work on things that are not going to give them the most value, so instead of finding the perfect product or fine-tuning a marketing campaign or adding new additional products and testing, people will spend weeks and weeks creating Facebook pages, Pinterest accounts, tumblers, Etsy. All these different things will not give them the same output amount as the required time input. And so, instead of going out there and making Reddit accounts for your awesome new store that you’re so happy and passionate about, what you should be doing is a very succinct series of steps.
when you are going out to create a successful e-commerce business, and so that series of steps and I think a lot of people get this backward is you don’t make a store first making a store is going to cost you a lot of time it’s gonna cost you a lot of most importantly momentum right because nobody wants to spend a month creating a perfect store and then driving a bunch of traffic and paying hundreds of dollars to get that traffic to your site and then not getting any sales from that so instead of creating a store first guys
Number one, your priority is finding products, and so once you find a product that you’re thrilled with, you to check the social cues you’re making sure that there’s a lot of people purchasing this.
You see a lot of orders on Aliexpress, right? You have looked at audience insights on Facebook and figured out that, yes, people are, in fact, searching for this. Now You can learn about their demographics you’ve checked Google Trends.
You are ensuring that this specific product or sub-niche is about the upward trend. You are making certain that there’s a comprehensive targeting game on Facebook ads or Instagram or even Snapchat to target this class within this audience. This audience that you are targeting is quite passionate.
Here we’re talking about bird-watching, sports, golf, consumable, everyday items or people or water bottles or something like that. Yes, some people are passionate about water bottles, but we’re not talking about that.
What I am looking for here, men is instead of spending a month developing a store before you have ever analyzed a product directly, get a pretty fundamental store up, get the very bare essentials, get an email pop-up to get a cart abandonment set up and create a selection of exceptionally related products maybe it is like a golfing laser sight and a club tee-shirt cleaner or whatever these little things are which you like to repair the green with then you can do a single set of golfing men’s polos or anything like this.
So you want to make an ultra niched set of products in one collection and then run Facebook ads to it.
In case you can not get earnings with fifty to a hundred bucks of Facebook Ads once you have completed all your due diligence, then you are setting all your detailed targetings properly. You put up your store’s simple optimization if you can not get sales-driving clicks from paid advertising inside that ultra-niche related kind collection in which you have five distinct products.
They’re all very sub-niche. They’re all very much so related. All of their titles and descriptions are optimized. You have your coupon set up, you have your reviews on the products, all the basics, once you have all of those things together in your collection. You’ve driven a hundred dollars of paid advertisements with the proper targeting.
So once you have a sufficient amount of traffic and you can not make up to a hundred or two hundred dollars, you’re not getting any sales. No amount of further optimization of your Shopify store will change that you need to move on to either a new type of advertisement right different target or maybe you’re using Instagram influencers instead of paid traffic.
On using Facebook right, but once you spent up to a hundred dollars on that’s particular ad advertisement to that ultra related in each collection of different products, then it’s not going to be your store optimization that’s going to make a difference you need to either choose the different products or you need to test new ad target us right.
So the moral of the story here, guys are prioritizing— what will make you more money. That’s gonna be testing new products, which will be testing new types of advertising targeting guys. Don’t waste a month or two months building out the most amazing Pinterest and Twitter account ever for your new passion projects. Do the things and prioritize the things that are going to make you the most money.
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